Artists and the Art of Selling

As an artist, I always considered myself far removed from the world of sales. The thought never crossed my mind that I, someone who had never been formally trained in sales, could be part of that world. I read a book or two, and yes, I did some role-playing when I worked at a gym, but that was the extent of my sales experience. Or so I thought.

When I wrote my Best Selling Book, The Artist's Survival Guide, a realization hit me like a ton of bricks: Artists are salespeople; they just don't know it. The product they are selling is their talent, whether that's showcased in an audition, a painting, or a screenplay.

But there's a twist in this tale of art and sales. The most critical difference lies in the audience. You might think, "Salespeople don't have audiences." Well, they do. Their audience is their customers or prospects. So, what happens when an artist doesn't have an audience? For me, it's like performing in a vacuum. No ticket buyers, no revenue. The same principle applies to sales: No prospects, no one in the pipeline, no sales.

Knowing the jargon, the lingo, handling objections in sales, and being able to communicate are all important. But without an audience or customers to sell to, your oasis has turned into a desert.

Now, imagine having an endless supply of prospects. An open-ended way to acquire and target an audience that fits your customer avatar. What if they came to YOU? What if they interacted with you every day, wanted what you were offering, and it didn't cost you a dime?

Interested? I was.

I figured out a system to make this happen. It's not hard. If you knew how to do it, you could start generating an audience, leads, prospects, and customers immediately.

So, what are you waiting for? Do you want to know the not-so-secret secret?

```