Artists and the Art of Selling
The Unexpected Salespeople: Artists and the Art of Selling As an artist, I always considered myself far removed from the world of sales. The thought never crossed my mind that I, someone who had never been formally trained in sales, could be part of that world. I read a book or two, and yes, I did some role-playing when I worked at a gym, but that was the extent of my sales experience. Or so I thought. When I wrote my Best Selling Book, The Artist's Survival Guide , a realization hit me like a ton of bricks: Artists are salespeople; they just don't know it. The product they are selling is their talent, whether that's showcased in an audition, a painting, or a screenplay. But there's a twist in this tale of art and sales. The most critical difference lies in the audience. You might think, "Salespeople don't have audiences." Well, they do. Their audience is their customers or prospects. So, what happens when an artist doesn...