Why Artists Need to Think Like Entrepreneurs – Advice from James Barbour

Why Artists Need to Think Like Entrepreneurs – Advice from James Barbour James Barbour explains why artists must embrace the entrepreneurial mindset to thrive in today’s creative world, and how Star Power is helping lead that shift. Artists are some of the most creative, committed, and courageous people I know. But too often, they’re told to wait. To audition. To get picked. Here’s the truth: if you’re waiting to be chosen, you’re handing over the pen to someone else to write your story. In my years on Broadway, I learned that talent alone doesn’t guarantee success. What separates the ones who sustain a career from those who burn out? It’s not just skill. It’s strategy. That’s why I believe every artist must think like an entrepreneur. Entrepreneurs build platforms. They find their audience. They create value and connection. And most importantly, they don’t wait for permission to start. The same applies to you if you're a singer, actor, dancer, writer, or creator of...